IQOS (26 Products)

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
**Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £39), and then consuming one pack of TEREA daily (RRP £6). In April 2023, the average price for a pack of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal. IQOS ILUMA™ is only compatible with TEREA™ sticks. Using TEREA™ sticks with previous IQOS™ generations may cause damage to your device. TEREA™ sticks contain a metal part; do not disassemble. Keep out of reach of children.